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Why bookkeeping should be the heart & soul of your business + how a Fractional CFO can push it in the growth direction with Michelle Herscu
Manage episode 496041999 series 3461792
Michelle Herscu is the founder and CEO of MLHC Professional Corporation, who helps small business owners transform their financial operations through bookkeeping and Fractional CFO services.
Through her strategic approach combining financial insights and practical systems, Michelle guides clients to understand their numbers and make decisions that contribute to sustainable growth, drawing from her 20+ years of experience across banking, risk management, and accounting.
Now, Michelle's journey from bank economist and Visa risk manager to CFO demonstrates how diverse financial experience can revolutionize traditional accounting services.
And while building her Canadian-based CPA firm with a focus on "slow and steady" achievement, she's helping business owners optimize their operations, establish effective KPIs, and regain control of their financial performance.
Here’s where to find more:
https://www.linkedin.com/in/michelle-herscu-cpa
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Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!
We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business.
From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.
Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!).
Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone.
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Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:
https://linktr.ee/unforgetyourself
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