Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Ben Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Fisent Raises $2M to Help Enterprises Automate Repetitive Human-Dependent Tasks

22:53
 
Share
 

Manage episode 497536799 series 3458049
Content provided by Ben Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to another episode of The SaaS CFO Podcast! Today, host Ben Murray sits down with Adrian Murray, founder and CEO of Fisent Technologies—a Toronto-based, SaaS company that's making waves in the enterprise automation space. With a background in banking technology, consulting, and a previous ed tech startup, Adrian shares his fascinating entrepreneurial journey and reveals how Fisent pivoted from its original KYC-focused product to its flagship BizAI solution, thanks in part to the rise of generative AI models like OpenAI's GPT, Google's Gemini, and others.

In this conversation, Adrian discusses the complexities of automating content processing for highly regulated industries such as financial services, manufacturing, and healthcare. He gives real-world examples, including how Fisent is helping a specialty parts manufacturer in the nuclear industry save time and improve on-time delivery metrics by extracting detailed requirements from lengthy technical documentation. Adrian also dives into go-to-market strategies, focusing on partner-driven sales, transactional pricing models, and why speed—not just cost savings—is the primary value driver for Fisent’s enterprise customers.

Whether you're interested in SaaS pricing strategies, enterprise sales, or learning how AI is being applied to real-world business challenges, this episode is packed with actionable insights and entrepreneurial advice. Be sure to visit Fisent.com or connect with Fisent Technologies on LinkedIn for more information.

Show Notes:

00:00 Innovating KYC with Fisent Risk

03:28 AI-Powered KYC Automation

06:51 AI Streamlines Complex Order Processing

13:11 Partner-Driven Enterprise Strategy

17:22 Post-Sale Software Usage Challenges

18:42 Importance of Net Dollar Retention

21:40 "APIs: Demo Usability vs. Production"

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/fisent-technologies-expands-seed-round-to-2m

Adrian Murray’s LinkedIn: https://www.linkedin.com/in/adrianmurrray/

Fisent’s LinkedIn: https://www.linkedin.com/company/fisent/

Fisent’s Website: https://fisent.com/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

  continue reading

205 episodes

Artwork
iconShare
 
Manage episode 497536799 series 3458049
Content provided by Ben Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to another episode of The SaaS CFO Podcast! Today, host Ben Murray sits down with Adrian Murray, founder and CEO of Fisent Technologies—a Toronto-based, SaaS company that's making waves in the enterprise automation space. With a background in banking technology, consulting, and a previous ed tech startup, Adrian shares his fascinating entrepreneurial journey and reveals how Fisent pivoted from its original KYC-focused product to its flagship BizAI solution, thanks in part to the rise of generative AI models like OpenAI's GPT, Google's Gemini, and others.

In this conversation, Adrian discusses the complexities of automating content processing for highly regulated industries such as financial services, manufacturing, and healthcare. He gives real-world examples, including how Fisent is helping a specialty parts manufacturer in the nuclear industry save time and improve on-time delivery metrics by extracting detailed requirements from lengthy technical documentation. Adrian also dives into go-to-market strategies, focusing on partner-driven sales, transactional pricing models, and why speed—not just cost savings—is the primary value driver for Fisent’s enterprise customers.

Whether you're interested in SaaS pricing strategies, enterprise sales, or learning how AI is being applied to real-world business challenges, this episode is packed with actionable insights and entrepreneurial advice. Be sure to visit Fisent.com or connect with Fisent Technologies on LinkedIn for more information.

Show Notes:

00:00 Innovating KYC with Fisent Risk

03:28 AI-Powered KYC Automation

06:51 AI Streamlines Complex Order Processing

13:11 Partner-Driven Enterprise Strategy

17:22 Post-Sale Software Usage Challenges

18:42 Importance of Net Dollar Retention

21:40 "APIs: Demo Usability vs. Production"

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/fisent-technologies-expands-seed-round-to-2m

Adrian Murray’s LinkedIn: https://www.linkedin.com/in/adrianmurrray/

Fisent’s LinkedIn: https://www.linkedin.com/company/fisent/

Fisent’s Website: https://fisent.com/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

  continue reading

205 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play