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$350K Raised to Improve AI Generated Content for Agencies and Marketers
Manage episode 485595139 series 3458049
In this episode of The SaaS CFO Podcast, we welcome Yana Lapitskaya, the CEO and co-founder of YAI, an innovative platform designed to enhance the quality of AI-generated marketing content. With over 15 years in marketing and a successful agency exit under her belt, Yana shares her journey from agency founder to SaaS startup leader, and how her hands-on experience shaped her vision for YAI.
Yana discusses the challenges marketers face with AI-produced content and explains how YAI’s tools improve brand voice, clarity, SEO, and prepare businesses for the changing landscape of AI-enabled search. She also offers a behind-the-scenes look at building her team, refining the product, and developing go-to-market strategies that resonate with both agencies and enterprise brands.
Tune in to hear valuable lessons on early-stage SaaS fundraising, product activation metrics, and the drive it takes to launch and grow a tech company. Whether you're a marketer, founder, or SaaS enthusiast, this episode is packed with actionable insights and inspiration from a leader at the forefront of marketing technology.
Show Notes:
00:00 Marketing Expert in Tech Innovation
05:48 "Multi-Brand Marketing Efficiency"
09:46 Dual Approach Market Strategy
11:58 "Challenges of Bootstrapping and Scaling"
16:07 Key Metric: Activation Rate
17:31 Startup Focus: User Value & AI Integration
Links:
SaaS Fundraising Stories: https://www.thesaasnews.com/news/yai-secures-250-000-in-seis-funding
Yana Lapitskaya’s LinkedIn: https://www.linkedin.com/in/yanalapitskaya/
YAi’s LinkedIn: https://www.linkedin.com/company/yai-digital/
YAi’s Website: https://yai.digital/
To learn more about Ben check out the links below:
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
193 episodes
Manage episode 485595139 series 3458049
In this episode of The SaaS CFO Podcast, we welcome Yana Lapitskaya, the CEO and co-founder of YAI, an innovative platform designed to enhance the quality of AI-generated marketing content. With over 15 years in marketing and a successful agency exit under her belt, Yana shares her journey from agency founder to SaaS startup leader, and how her hands-on experience shaped her vision for YAI.
Yana discusses the challenges marketers face with AI-produced content and explains how YAI’s tools improve brand voice, clarity, SEO, and prepare businesses for the changing landscape of AI-enabled search. She also offers a behind-the-scenes look at building her team, refining the product, and developing go-to-market strategies that resonate with both agencies and enterprise brands.
Tune in to hear valuable lessons on early-stage SaaS fundraising, product activation metrics, and the drive it takes to launch and grow a tech company. Whether you're a marketer, founder, or SaaS enthusiast, this episode is packed with actionable insights and inspiration from a leader at the forefront of marketing technology.
Show Notes:
00:00 Marketing Expert in Tech Innovation
05:48 "Multi-Brand Marketing Efficiency"
09:46 Dual Approach Market Strategy
11:58 "Challenges of Bootstrapping and Scaling"
16:07 Key Metric: Activation Rate
17:31 Startup Focus: User Value & AI Integration
Links:
SaaS Fundraising Stories: https://www.thesaasnews.com/news/yai-secures-250-000-in-seis-funding
Yana Lapitskaya’s LinkedIn: https://www.linkedin.com/in/yanalapitskaya/
YAi’s LinkedIn: https://www.linkedin.com/company/yai-digital/
YAi’s Website: https://yai.digital/
To learn more about Ben check out the links below:
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
193 episodes
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