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$350K Raised to Improve AI Generated Content for Agencies and Marketers

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Manage episode 485595139 series 3458049
Content provided by Ben Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The SaaS CFO Podcast, we welcome Yana Lapitskaya, the CEO and co-founder of YAI, an innovative platform designed to enhance the quality of AI-generated marketing content. With over 15 years in marketing and a successful agency exit under her belt, Yana shares her journey from agency founder to SaaS startup leader, and how her hands-on experience shaped her vision for YAI.

Yana discusses the challenges marketers face with AI-produced content and explains how YAI’s tools improve brand voice, clarity, SEO, and prepare businesses for the changing landscape of AI-enabled search. She also offers a behind-the-scenes look at building her team, refining the product, and developing go-to-market strategies that resonate with both agencies and enterprise brands.

Tune in to hear valuable lessons on early-stage SaaS fundraising, product activation metrics, and the drive it takes to launch and grow a tech company. Whether you're a marketer, founder, or SaaS enthusiast, this episode is packed with actionable insights and inspiration from a leader at the forefront of marketing technology.

Show Notes:

00:00 Marketing Expert in Tech Innovation

05:48 "Multi-Brand Marketing Efficiency"

09:46 Dual Approach Market Strategy

11:58 "Challenges of Bootstrapping and Scaling"

16:07 Key Metric: Activation Rate

17:31 Startup Focus: User Value & AI Integration

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/yai-secures-250-000-in-seis-funding

Yana Lapitskaya’s LinkedIn: https://www.linkedin.com/in/yanalapitskaya/

YAi’s LinkedIn: https://www.linkedin.com/company/yai-digital/

YAi’s Website: https://yai.digital/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

  continue reading

193 episodes

Artwork
iconShare
 
Manage episode 485595139 series 3458049
Content provided by Ben Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The SaaS CFO Podcast, we welcome Yana Lapitskaya, the CEO and co-founder of YAI, an innovative platform designed to enhance the quality of AI-generated marketing content. With over 15 years in marketing and a successful agency exit under her belt, Yana shares her journey from agency founder to SaaS startup leader, and how her hands-on experience shaped her vision for YAI.

Yana discusses the challenges marketers face with AI-produced content and explains how YAI’s tools improve brand voice, clarity, SEO, and prepare businesses for the changing landscape of AI-enabled search. She also offers a behind-the-scenes look at building her team, refining the product, and developing go-to-market strategies that resonate with both agencies and enterprise brands.

Tune in to hear valuable lessons on early-stage SaaS fundraising, product activation metrics, and the drive it takes to launch and grow a tech company. Whether you're a marketer, founder, or SaaS enthusiast, this episode is packed with actionable insights and inspiration from a leader at the forefront of marketing technology.

Show Notes:

00:00 Marketing Expert in Tech Innovation

05:48 "Multi-Brand Marketing Efficiency"

09:46 Dual Approach Market Strategy

11:58 "Challenges of Bootstrapping and Scaling"

16:07 Key Metric: Activation Rate

17:31 Startup Focus: User Value & AI Integration

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/yai-secures-250-000-in-seis-funding

Yana Lapitskaya’s LinkedIn: https://www.linkedin.com/in/yanalapitskaya/

YAi’s LinkedIn: https://www.linkedin.com/company/yai-digital/

YAi’s Website: https://yai.digital/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

  continue reading

193 episodes

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