In a crowded marketplace, being “good” isn’t enough; you’ve got to be different. In this episode, James dives into one of the most critical (and overlooked) parts of successful selling: your Unique Selling Proposition (USP).

Sharing a personal story from his very first business, where he secured funding in a highly competitive industry, James reveals how having a clear USP helped him stand out when others told him he wouldn’t make it. Now, he’s helping you do the same.

You’ll learn how to find and refine what makes your business different, how to use customer conversations to guide your positioning, and how to uncover market gaps your competitors are missing. Plus, James shares real-world examples of businesses that used their niche to dominate.

And it’s not just about going solo. James also explains how strategic collaborations can strengthen your position, boost your reach, and add extra value for your clients.

In this episode:

• How to define your USP and use it to win in any market
• What James learned from pitching investors in a crowded space
• Why understanding customer pain points is your sales superpower
• How to analyse competitors and spot the gaps you can own
• The hidden value of collaborating with complementary businesses
• Why pricing isn’t the only thing that wins clients, service and value matter more

Frustrated by missing sales targets? Struggling to hit your sales goals month after month?

Stop guessing!

Our scorecard reveals why you’re falling short. Take it now: https://www.missingsalestargets.com/

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