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Ep 49: OrbitMI | Steering SaaS Growth Through Marketing with David Levy
Manage episode 456048834 series 3450650
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In this episode of Maritime SoftwareHub - The People Podcast, Callum Beaumont speaks with David Levy, Chief Marketing Officer at OrbitMI. They explore the pivotal role of marketing in a SaaS company, David's extensive experience in the field, the evolution of OrbitMI's solutions, and the significance of data integration.
Takeaways
- Marketing plays a vital role in scaling SaaS companies
- Orbit MI focuses on data integration for better decision-making
- Intelligent connected workflows enhance operational efficiency
- A well-structured marketing team is essential for growth
- Listening to the market is crucial for product-market
- Employer branding impacts recruitment and company perception
- AI is transforming marketing efficiency and content creation
- Measuring marketing success requires close collaboration with sales teams
- Every interaction contributes to a company's brand image
If you would like to contact David please email [email protected] or visit www.orbitmi.com.
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