We sit down with Graeme Watt, co-founder of Anthem Creative, a visionary leader who helps nonprofits, faith-based organizations, and social enterprises amplify their mission and impact through world-class branding, marketing, and creative storytelling. With over a decade of experience working with global organizations like Alpha, World Vision, and The Chosen, Graeme shares how he’s helping brands go beyond just marketing to create meaningful movements. He talks about his unique approach to leadership, the sacredness of storytelling, and how his agency has impacted the lives of thousands through creative campaigns that bring change.

Key Topics

• Faith-Driven Business Philosophy - Graeme dives deep into how his agency’s core mission—amplifying human flourishing—is aligned with his faith and personal values. He discusses how faith underpins every campaign and creative decision made at Anthem Creative.
• From Youth Pastor to Branding Visionary - Graeme shares how his background as a youth pastor led him to create a national youth movement and how this eventually turned into a career of empowering nonprofits and faith-based organizations.
• Creating a Movement with Purpose - The story behind Anthem Creative’s partnership with Alpha and their innovative campaign to connect every high school in Canada with a local church for prayer, showing how branding and social action can align.
• Storytelling for Social Good - Learn how Graeme and his team at Anthem use powerful storytelling to engage, inspire, and mobilize people towards positive change—whether it’s combating addiction, building schools, or supporting global evangelism.
• The Power of Shared Vision in Family Business - Graeme talks about how he and his brother launched Anthem Creative, emphasizing the importance of alignment and the no-fester policy in their family-run agency. He shares how they maintain a thriving business partnership while prioritizing their relationship.

• “We rise by lifting others. Our impact is multiplied through the work our clients do.” – Graeme Watt
• “When you’re doing Kingdom work, don’t be surprised when the enemy attacks. You’re fighting for something bigger.” – Graeme Watt
• “We don’t sell, we just show. We let our work and results speak for themselves.” – Graeme Watt
• “Faith without action is dead, and marketing without purpose is empty. We combine both.” – Graeme Watt
• “It’s a sacred privilege to amplify stories that change the world. This is Kingdom work.” – Graeme Watt

Resources Mentioned

• Anthem Creative – The agency focused on purposeful branding, marketing, and storytelling. Visit Anthem Creative

Key Takeaways

• Purpose over Profit: Anthem Creative’s mission is driven by the desire to amplify human flourishing, not just financial gain.
• Storytelling Is Sacred: The work that Anthem does for organizations like World Vision and The Chosen is more than marketing—it’s about creating real, tangible impact.
• Partnerships with Integrity: Graeme and his brother built their business on a foundation of family values, trust, and a commitment to each other’s success.
• Faith Drives Action: Aligning your business with faith-based principles can lead to extraordinary results, personally and professionally.
• Never Let Business Compromise Family: Graeme and his brother prioritize family and faith by regularly checking in, setting boundaries, and ensuring their work aligns with their values.

LinkedIn: Graeme Watt on LinkedIn

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