In this episode of the Sales Ninja Show Podcast, we sat down with Eric Lofholm, legendary sales trainer, CEO of his own international training company, and author of over 15 books. But Eric’s story didn’t start at the top, it began at the very bottom of a sales team, consistently missing quota and facing termination. Through mentorship, relentless mindset work, and faith-fueled purpose, Eric rose to become one of the most respected voices in global sales training.

You’ll learn how he shifted from fear to faith, how mentors like Dr. Donald Moine and Les Brown shaped his identity, and how Eric now combines spiritual alignment, service, and strategic training to equip thousands worldwide. If you’ve ever doubted your potential or felt stuck in your sales journey, this episode will inspire and equip you to rise.

Key Topics

• Overcoming Failure at the Bottom of the Leaderboard - Eric shares how being the worst performer in a 15-person team eventually launched his journey to becoming a sales icon.
• The Power of Mentorship - Learn how Dr. Donald Moine’s training transformed Eric’s skills—and how belief from mentors like Dante Pirano and Les Brown rewired his identity.
• Faith, Service, and Business Alignment - Eric discusses how his walk with God influences every area of his life—from helping CEOs scale to tutoring a homeless man on using Venmo.
• Building a Global Sales Brand Since 1999 - From McDonald’s cook and community college dropout to international trainer, Eric shares how vision and consistency helped him scale his brand.
• AI in Sales and the Future of Human Connection - Eric explains how AI will never fully replace human-led sales—and why emotional intelligence and relationships still matter more than ever.

• “You are capable of more—more than you realize right now.” – Eric Lofholm
• “Faith and fear can’t live in the same place.” – Eric Lofholm
• “All forgiveness is self-forgiveness. I had to stop being mad at myself to grow.” – Eric Lofholm
• “The best gift you can give someone is belief in their potential.” – Eric Lofholm
• “AI might help us summarize calls, but it will never replace human compassion in sales.” – Eric Lofholm

• Eric Lofholm Podcast – Eric’s podcast with top thought leaders and strategies. Visit Here.

• Mentorship is everything: One mentor with the right belief and skillset can alter your entire career path.
• Vision shapes behavior: Eric saw himself as the “Zig Ziglar of his generation” and backed it up with daily consistency.
• Business must serve a higher purpose: Whether it’s a CEO or a homeless friend, serving with compassion matters.
• Sales isn’t just about tactics—it’s about identity: Success begins with seeing yourself the way God sees you.
• Use AI don’t fear it: Leverage tools to improve but stay rooted in human connection and trust.

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