Marketing Maven | Master of Engagement | Dynamic Speaker and Educator | and Beast

Shira Abel, CEO of Hunter & Bard, shares insights on effective messaging and channel selection for target markets. She emphasizes the importance of aligning messaging with the team's belief, as it often resonates with customers. Testing and narrowing down options are key, with input from the front-line team. Shira advises starting with a focused approach instead of trying to be everywhere at once. The success metrics for ABM are sales qualified accounts, opportunities, and closed deals. Shira highlights the value of using tools like Follows for email campaigns and insights, as well as Monday for team organization. She encourages focusing on one task at a time and managing expectations to avoid overwhelming the team. Personally, Shira enjoys tending to her garden daily, finding solace amidst the chaos.

In this episode….

➤ Align messaging with your team's beliefs

➤ Test and narrow down options

➤ Focus on success metrics

To-do list…

➤ Follow Shira Abel on LinkedIn

➤ Visit hunterandbard.com