Content pillars—what are they? why do they matter? and how can they be effectively implemented to focus your marketing strategy and enhance audience engagement?

We’re joined by Tonnisha English-Amamoo from TJE Communications. Tonnisha is on a mission to help small businesses level the playing field through effective digital marketing solutions.

Tonnisha shares practical examples and actionable advice, from themed content days to behind-the-scenes glimpses, all aimed at making content creation more manageable and impactful.

We’ll also explore real-world applications from successful podcasts like Crime Junkies, discuss how to promote your podcast effectively, and consider the importance of user-generated content.

Top Takeaways

Content pillars are themes or categories used to organize and focus your content creation efforts. Examples include themed days like Motivational Monday or Throwback Thursday.

Utilizing content pillars can help increase audience engagement by creating consistent and relatable themes that resonate with your audience.

Content pillars simplify the content creation process by providing a structured framework, making it less overwhelming for creators.

One essential content pillar is to regularly remind and encourage your audience to subscribe to your podcast, highlighting the various platforms they can use.

Creating deeper discussions about your podcast topics can add value. For instance, Crime Junkies dives into victims' backgrounds and promotes foundations related to the cases.

Sharing behind-the-scenes content gives a human touch to your podcast and can engage your audience by making them feel part of the process.

Encourage your audience to share their own content related to your podcast, such as wearing merch or discussing what they learned, and then repost this content to build community.

Share what else you and your team are doing outside of the podcast, such as speaking engagements or guest appearances, to give a fuller picture of your activities and maintain interest.

Introducing segments that feature positive stories, even if they're unrelated to your main content, can offer a break from heavy topics and help humanize your brand.

Don’t be afraid to experiment with new types of content to see what works best for engaging your audience. Flexibility and adaptation are key to sustaining and growing your podcast.

Memorable Moments

00:00 Creating content pillars helps focus and engage.

05:39 True crime podcast explores victims and cases.

08:29 Promote products and companies in content tagging.

12:39 Podcasts use questions to spotlight guests' strengths.

14:19 Incorporate personal experiences to humanize business podcasts.

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

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Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

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Copyright 2025 Brett Johnson, My Podcast Guy™

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