If you want a website that truly serves your podcast, gives visitors what they need, and helps you hit your goals, this episode is packed with actionable insights you can put to use right now.

I’m joined by Yasmine Robles of Rebel Marketing to break down what it really takes to create a podcast website that isn’t just beautiful—but strategic, simple, and designed to help your show and business grow.

We start by talking about the importance of having a clear purpose for your website. Yasmine recommends sticking to just one primary goal—whether you want your listeners to binge episodes, sign up for your email list, or book your services. Once you know that, it shapes every other decision, from layout to calls to action.

Next, we discuss the power of compelling headlines. Yasmine explains you should write them for the “laziest person in the room,” making it easy for even quick skimmers to get your vibe and what you offer. She also weighs the balance of SEO keywords and natural language, ensuring your site feels human and authentic.

We cover why focusing on your audience’s needs—using “you” language and speaking directly to their pain points—makes your content resonate more. Yasmine shares practical advice for keeping your website layout clean and simple, with easy navigation and clear calls to action.

Showcasing your best content is key, too. Instead of letting your great episodes get lost in the shuffle, use your homepage to highlight must-hear interviews or featured services. We chat about the value of About pages, using personal stories and approachable headshots to build trust with your audience.

You’ll also hear tips on visual storytelling (including affordable brand photography and cohesive stock images), optimizing for mobile, using lead magnets to grow your email list, and tracking your site’s performance with analytics tools.

3 Key Website Design Tips for Podcasters:

• Start with a Single Purpose: Before building or refreshing your site, define one primary goal. Do you want listeners to binge episodes, join your email list, or pitch themselves as guests? That focus shapes everything from layout to navigation.
• Simplicity Sells: Keep your site clear and easy-to-navigate. A clean hero section, intuitive menus (just call them “About” or “Contact”!), and clear calls-to-action help guide even the “laziest” visitors to the content you want them to see.
• Showcase Your Best Content: Don’t just post every episode in chronological order—highlight the ones you’re most proud of on your homepage! Tag ‘featured’ episodes to spotlight your finest work and make sure new visitors see what you’re all about.

00:00 Podcast Purpose and Monetization

03:58 "Crafting Content for All Readers"

07:51 Focus on Audience Needs

11:47 Podcast Monetization Challenges and Solutions

14:10 "Highlight Featured Content on Homepage"

18:18 Annual Brand Photo Shoot Advice

21:18 Columbus Lawyer Website Tips

24:23 Highlighting Unique Entrepreneur Stories

27:59 Email List: Your Marketing Gold

29:46 Boosting Podcast and Website Analytics

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

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