In this episode of The Circle Sessions, host Brett Johnson is joined by Yasmine Robles from Robles Designs, a member of The Circle Of Experts.

As they discuss the critical aspects of website design, Yasmine shares her insights on the challenges small businesses face in keeping up with design trends, the importance of incorporating design elements that are both trendy and timeless, and practical tips for navigating design trends while ensuring a timeless website look.

She also provides valuable insights on implementing conversion-focused designs effectively and shares upcoming trends in website design.

Top Takeaways

1. Businesses need to strike a balance between modern and timeless website design to stand out and endure in the fast-evolving web design landscape.

2. When considering design trends, the amount of website traffic plays into the decision-making process. Larger sites with more traffic can conduct audits and AB tests to adapt to trends, while smaller sites may rely more on the client's needs and preferences.

3. Blindly chasing design trends without considering long-term effects can risk businesses losing their brand identity. It's crucial to strategically make design changes that align with the company's core values.

4. To incorporate both trendy and timeless design elements, businesses need to identify their brand's core values and weave them into the design. Modernizing aspects like color schemes, typography, and user experience while maintaining timeless essence can be achieved through strategic design choices.

5. Businesses should invest time in understanding their brand identity, customer expectations, and goals before incorporating design trends to ensure that the visual elements align with the brand essence.

6. For effective conversion-focused designs, it's important to know the purpose of the changes and conduct tests to understand what works best for conversions. Using tools like AB testing, surveys, and customer analysis can inform design decisions that drive conversions.

7. Trends in conversion-focused design involve a focus on typography, utilization of white space, larger text, and strategic placement of elements to guide user attention and enhance accessibility.

8. To ensure a timeless and conversion-focused website look, businesses should regularly update and refresh design elements while maintaining a clear understanding of their audience and brand identity.

9. Website audits are crucial for both new and existing websites to gain insights on SEO, traffic, social media interactions, and backlinks. The audit results can inform strategic content planning and provide a roadmap for website improvements.

10. Businesses and podcasters can engage with website designers and consultants to conduct audits, seek strategic design advice, and align their websites with their branding and marketing goals to achieve better results.

Memorable Moments

00:00 Larger sites need trend-based traffic analysis. Smaller clients' needs differ based on audience.

05:32 Integrating brand values into the design for success.

08:08 Analyzed business goals, and updated logo with tweaks.

13:20 Understand the goal, test, gather feedback, and then implement.

15:27 Focus on timeless fonts for website success.

19:24 Small business owners should assess marketing and design.

21:00 Seeking website audit for potential changes.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

Copyright 2025 Brett Johnson, My Podcast Guy™