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Content Strategy for Small Business Websites
Manage episode 441746168 series 3436922
Brett Johnson is joined by Yasmine Robles from the Circle of Experts. Yasmine, the owner of Robles Designs, specializes in designing websites that are not only visually stunning but also strategically aligned to foster business and podcast growth.
Brett and Yasmine explore the fundamentals of content strategy, emphasizing its importance for small business websites.
Yasmine explains that content strategy is about creating, publishing, and managing content that captivates your target audience, builds trust, and drives conversions. She provides practical advice on how small businesses can start planning their content strategy by understanding their audience, setting clear goals, and using a content calendar for scheduling posts.
Yasmine shares insightful tips for creating valuable content, suggesting that small businesses should focus on relevance, engagement, and consistency in tone. She also touches upon the significance of Search Engine Optimization (SEO), highlighting the balance between writing for the audience and incorporating key SEO terms.
How can small businesses distribute their content effectively? Yasmine encourages repurposing content across various platforms such as social media, email marketing, and blog posts to maximize reach and engagement.
She also underscores the importance of measuring success through tools like Google Analytics, Google Search Console, and Hotjar.
Throughout the discussion, Yasmine provides a realistic outlook on timeframes, noting that significant results from organic search efforts might take six to nine months, but patience and consistency will pay off. Brett and Yasmine also recommend content and website audits to identify gaps and fine-tune strategies for better results.
Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.
Expert Moments
00:00 Understand audience, set goals, plan content calendar.
05:12 Valuable, engaging SEO example.
06:49 Target long key phrases, create focused content.
09:58 Use talk-to-text to improve, seek AI's help.
15:45 For small teams, assess marketing approach effectiveness.
16:47 Focus on aligning content with audience needs.
22:07 Podcast strategy, teamwork, and website optimization advice.
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Copyright 2025 Brett Johnson, My Podcast Guy™
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
https://creativecommons.org/licenses/by-nd/4.0/
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