This is part two of my mini-series on what’s changed in the online business world in 2025, and how to adapt without burning everything to the ground.

In this episode, I’m sharing how I evolved my own offer suite to reflect the longer buyer cycle and the trust recession we’re all navigating.

I talk about why I shut down my high-ticket mastermind, what I did to create breathing space, and how I rebuilt with intention.

I walk through the shift to one-to-one offers, launching a more accessible accelerator, and designing a smart, simple funnel that supports clients at different stages - without overwhelming them (or me).

If you're wondering whether it’s your offer or your funnel that needs tweaking, or how to build a more resilient, streamlined business in uncertain times, this one’s for you.

Here are the highlights:

Personal Experience and Business Adaptation (2:55)

Creating Breathing Space and Sales Strategy (6:14)

Offer Suite and Client Investment (10:11)

Building a Streamlined Offer Suite (17:34)

Addressing Sales Trends and Client Behaviour (19:40)

To find out more:

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This podcast is proudly produced by Wavemakers Audio