Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Content provided by Rudy Mawer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rudy Mawer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Living The Red Life
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The Art of Branding: Lessons from Chubbies Success Story
Manage episode 501066742 series 3428148
Content provided by Rudy Mawer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rudy Mawer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Preston Rutherford is a renowned brand product owner, co-founder, and entrepreneurial expert known for his role in establishing Chubbies, a successful consumer brand famous for its colorful, casual men's shorts. With a strong background in brand development and digital marketing, Preston played a key role in growing Chubbies from a startup to a public company with a $100 million run rate. Today, he continues to influence the entrepreneurial landscape with new ventures and insights into brand-building strategies.
With an emphasis on entrepreneurship, Preston and Rudy discuss the trials and triumphs faced during Chubbies' growth, from initial inception to a public company. Key topics include the importance of standing out in a crowded market, maintaining authenticity, and navigating the ever-evolving digital marketing landscape. The conversation also touches on personal insights about overcoming startup challenges, focusing on one's strengths, and making strategic business decisions. This dialogue is a must-listen for entrepreneurs seeking to build impactful brands with sustainable growth.
Key Takeaways:
- Embrace differentiation to stand out in the marketplace; commoditized products can succeed with the right brand story and creative marketing.
- User-generated content can be a powerful tool for creating authentic brand engagement and fostering a sense of community with customers.
- The journey of entrepreneurship is fraught with challenges, but persistence and focusing on core strengths can lead to eventual success.
- Understanding the balance between generating demand and capturing demand is crucial for brand longevity.
- Collaboration and strategic partnerships, including offering equity, can be essential for acquiring the top talent needed to scale a growing business.
Notable Quotes:
- "Everyone doesn't have to be exceptional at the best thing." — Preston Rutherford
- "You just have to be in the arena, constantly doing it and trying to learn." — Preston Rutherford
- "The opposite of apathy is memorable content; don't focus too much on pleasing everyone." — Preston Rutherford
- "If you're not good at it, hire, pay the money, and find the good people to do it." — Rudy Mawer
- "The true enemy in business is apathy, not people disliking what you do." — Preston Rutherford
Resources:
marathondataco.com
Preston Rutherford - Linkedin & X
Connect with Rudy Mawer:
215 episodes
Share
Manage episode 501066742 series 3428148
Content provided by Rudy Mawer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rudy Mawer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Preston Rutherford is a renowned brand product owner, co-founder, and entrepreneurial expert known for his role in establishing Chubbies, a successful consumer brand famous for its colorful, casual men's shorts. With a strong background in brand development and digital marketing, Preston played a key role in growing Chubbies from a startup to a public company with a $100 million run rate. Today, he continues to influence the entrepreneurial landscape with new ventures and insights into brand-building strategies.
With an emphasis on entrepreneurship, Preston and Rudy discuss the trials and triumphs faced during Chubbies' growth, from initial inception to a public company. Key topics include the importance of standing out in a crowded market, maintaining authenticity, and navigating the ever-evolving digital marketing landscape. The conversation also touches on personal insights about overcoming startup challenges, focusing on one's strengths, and making strategic business decisions. This dialogue is a must-listen for entrepreneurs seeking to build impactful brands with sustainable growth.
Key Takeaways:
- Embrace differentiation to stand out in the marketplace; commoditized products can succeed with the right brand story and creative marketing.
- User-generated content can be a powerful tool for creating authentic brand engagement and fostering a sense of community with customers.
- The journey of entrepreneurship is fraught with challenges, but persistence and focusing on core strengths can lead to eventual success.
- Understanding the balance between generating demand and capturing demand is crucial for brand longevity.
- Collaboration and strategic partnerships, including offering equity, can be essential for acquiring the top talent needed to scale a growing business.
Notable Quotes:
- "Everyone doesn't have to be exceptional at the best thing." — Preston Rutherford
- "You just have to be in the arena, constantly doing it and trying to learn." — Preston Rutherford
- "The opposite of apathy is memorable content; don't focus too much on pleasing everyone." — Preston Rutherford
- "If you're not good at it, hire, pay the money, and find the good people to do it." — Rudy Mawer
- "The true enemy in business is apathy, not people disliking what you do." — Preston Rutherford
Resources:
marathondataco.com
Preston Rutherford - Linkedin & X
Connect with Rudy Mawer:
215 episodes
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Similar to Living The Red Life
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
What if it was easy to create a $1M digital business you could be proud of? The path lies in creating people magic. Gina Bianchini, founder and CEO of Mighty Networks, has helped over 10,000 entrepreneurs, brands, and creators grow incredible businesses that put people first and generate millions in profit. Now she’s bringing the secrets of the most successful communities directly to you. In this series, Gina will show you how to build a community so valuable you can charge for it and so wel ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
The Life of And podcast is for high-achieving women and working parents who are ready to stop living a life of “have to” and start designing a life they actually want. It’s a space where we talk honestly about the things we’re often afraid to admit — even to ourselves. The exhaustion. The ambition. The loneliness. The joy. The tension of wanting more without losing yourself in the process. If you’re in the thick of it — feeling stretched, tired, hopeful, driven — this is your invitation to t ...
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continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
…
continue reading
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