Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Rudy Mawer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rudy Mawer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Founders of Altera Aesthetix: Restoring Confidence, Not Just Faces

29:59
 
Share
 

Manage episode 515953553 series 3428148
Content provided by Rudy Mawer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rudy Mawer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Janie Futch and Martina Kolovich, co-founders of Altera Aesthetix, delve into the intricacies of the aesthetic industry. Set against the backdrop of an American market still catching up to global standards, Janie and Martina share their journey from dermatology practitioners to industry innovators. They discuss the growing accessibility and acceptance of Botox and fillers, emphasizing the importance of enhancing natural beauty and restoring confidence without conforming to societal stigmas of vanity.

Throughout the episode, Janie and Martina discuss their philosophy of patient-centered care, putting an emphasis on understanding individual concerns thoroughly before proceeding with treatments. The conversation touches on the rapid growth of med-spa culture, the significance of comprehensive training for injectors, and the evolving landscape of aesthetic medicine. As passionate advocates for safety and patient education, they aim to overturn misconceptions in the cosmetic industry, ensuring that procedures like Botox and fillers are seen as positive, transformative experiences handled with utmost professionalism.

Key Takeaways:

  • Patient-Centered Approach: Janie and Martina prioritize understanding patients' unique concerns, focusing on enhancing natural beauty and restoring confidence rather than radically changing appearances.
  • Education and Expertise: Both founders stress the importance of advanced training and education for injectors to prevent unsafe practices and ensure optimal results.
  • Market Insights: Learning about the American esthetic industry's growth compared to global standards, emphasizing the need for more regulated and safe practices.
  • Stigma and Perception: Addressing societal views on Botox and fillers, they promote these procedures as confidence-boosting rather than superficial.
  • Business Growth Strategies: They share their strategy of building long-term patient relationships over short-term financial gain, ensuring a sustainable business model in aesthetics.

Connect with Janie Futch and Martina Kolovich:

Website

Instagram

Facebook

Connect with Rudy Mawer:

LinkedIn

Instagram

Facebook

Twitter

  continue reading

227 episodes

Artwork
iconShare
 
Manage episode 515953553 series 3428148
Content provided by Rudy Mawer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rudy Mawer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Janie Futch and Martina Kolovich, co-founders of Altera Aesthetix, delve into the intricacies of the aesthetic industry. Set against the backdrop of an American market still catching up to global standards, Janie and Martina share their journey from dermatology practitioners to industry innovators. They discuss the growing accessibility and acceptance of Botox and fillers, emphasizing the importance of enhancing natural beauty and restoring confidence without conforming to societal stigmas of vanity.

Throughout the episode, Janie and Martina discuss their philosophy of patient-centered care, putting an emphasis on understanding individual concerns thoroughly before proceeding with treatments. The conversation touches on the rapid growth of med-spa culture, the significance of comprehensive training for injectors, and the evolving landscape of aesthetic medicine. As passionate advocates for safety and patient education, they aim to overturn misconceptions in the cosmetic industry, ensuring that procedures like Botox and fillers are seen as positive, transformative experiences handled with utmost professionalism.

Key Takeaways:

  • Patient-Centered Approach: Janie and Martina prioritize understanding patients' unique concerns, focusing on enhancing natural beauty and restoring confidence rather than radically changing appearances.
  • Education and Expertise: Both founders stress the importance of advanced training and education for injectors to prevent unsafe practices and ensure optimal results.
  • Market Insights: Learning about the American esthetic industry's growth compared to global standards, emphasizing the need for more regulated and safe practices.
  • Stigma and Perception: Addressing societal views on Botox and fillers, they promote these procedures as confidence-boosting rather than superficial.
  • Business Growth Strategies: They share their strategy of building long-term patient relationships over short-term financial gain, ensuring a sustainable business model in aesthetics.

Connect with Janie Futch and Martina Kolovich:

Website

Instagram

Facebook

Connect with Rudy Mawer:

LinkedIn

Instagram

Facebook

Twitter

  continue reading

227 episodes

Tất cả các tập

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play