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91. Proving ROI as a Social Media Manager: What to Say When Clients Want Results
Manage episode 483100194 series 3423713
Let’s talk about one of the most stressful parts of being a social media manager—clients asking for results when your metrics look flat.
If you've ever heard, “Why are my likes down?” or “When will I see sales from this?” then this episode is for you. Because flat engagement doesn’t always mean failure—and you need to know how to explain that with confidence.
In this episode, I’m giving you the tools to:
- Shift the conversation away from vanity metrics
- Connect your content strategy to actual business goals
- Report results that show the full picture—not just the numbers at the top
- Position yourself as a strategic partner, not just a content creator
You’ll learn my 3-part framework for proving ROI:
Pick the ROI, Map the Metrics, Tell the Story—and how to use it to turn client questions into moments of clarity (and trust).
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