Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Shanté Gorman, Mentor for Social Media Managers, Shanté Gorman, and Mentor for Social Media Managers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shanté Gorman, Mentor for Social Media Managers, Shanté Gorman, and Mentor for Social Media Managers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

88. Understanding Key Social Media Metrics & What They Actually Mean

7:45
 
Share
 

Manage episode 479011113 series 3423713
Content provided by Shanté Gorman, Mentor for Social Media Managers, Shanté Gorman, and Mentor for Social Media Managers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shanté Gorman, Mentor for Social Media Managers, Shanté Gorman, and Mentor for Social Media Managers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Are you tracking the wrong social media metrics? → Most social media managers and content strategists focus on likes, followers, and reach—but those don’t pay the bills. If you want to turn your content into real business growth, you need to focus on the right KPIs (key performance indicators).

In this video, we’re breaking down:

The REAL social media ROI—what actually drives leads & sales

The KPIs that matter (and the ones to stop obsessing over)

How to measure success beyond vanity metrics

The simple KPI shifts that can improve your marketing strategy

If you’re a social media manager, content strategist, or marketing agency owner, this video will help you track the right numbers to prove impact and drive results for yourself or your clients.

Listen now and start using social media KPIs that actually matter!

MENTIONED:

Metrics Masterclass: https://shop.sugarpunchmarketing.com/collections/classes/products/metrics

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

Freebies for Social Media Managers – Grab my best guides for free!

My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: [email protected]

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

  continue reading

90 episodes

Artwork
iconShare
 
Manage episode 479011113 series 3423713
Content provided by Shanté Gorman, Mentor for Social Media Managers, Shanté Gorman, and Mentor for Social Media Managers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shanté Gorman, Mentor for Social Media Managers, Shanté Gorman, and Mentor for Social Media Managers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Are you tracking the wrong social media metrics? → Most social media managers and content strategists focus on likes, followers, and reach—but those don’t pay the bills. If you want to turn your content into real business growth, you need to focus on the right KPIs (key performance indicators).

In this video, we’re breaking down:

The REAL social media ROI—what actually drives leads & sales

The KPIs that matter (and the ones to stop obsessing over)

How to measure success beyond vanity metrics

The simple KPI shifts that can improve your marketing strategy

If you’re a social media manager, content strategist, or marketing agency owner, this video will help you track the right numbers to prove impact and drive results for yourself or your clients.

Listen now and start using social media KPIs that actually matter!

MENTIONED:

Metrics Masterclass: https://shop.sugarpunchmarketing.com/collections/classes/products/metrics

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

Freebies for Social Media Managers – Grab my best guides for free!

My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: [email protected]

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

  continue reading

90 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play