Dashboards don’t decide. Agents do.

In this episode of Startuprad.io, we sit down with Jennifer Grün, Senior Specialist for Generative AI & ML at AWS, to explore how agentic AI is rewriting the rules of SaaS.

Instead of static dashboards and brittle automations, SaaS is moving toward agents that reason, plan, and act—delivering outcomes like churn prevention, dynamic pricing, and ticket resolution.

Jennifer explains:
– The difference between automation and agentic AI
– The 3 ways to ship agents: feature, enabler, or product
– High-ROI use cases: pricing optimization, BI anomaly detection, support triage
– Why multi-agent marketplaces demand governance and guardrails
– How the EU AI Act can be your competitive edge in enterprise sales
– Culture-first adoption: AI literacy, AI whisperers, and playgrounds

Guest Spotlight:
Jennifer Grün, AWS – helping startups navigate the next wave of AI adoption, balancing compliance, scale, and growth.

By 2028, Gartner predicts 15% of business decisions will run fully on autopilot. Founders who adapt now will own the SaaS future.

🚀 Meet Our Sponsor

AWS Startups is a proud sponsor of this week’s episode of Startuprad.io. Visit to find out how AWS can help you prove what’s possible in your industry: https://aws.amazon.com/startups?trk=ef3fc285-093c-49eb-b3df-eb3247352b67&sc_channel=el

• Full Blog Post: https://www.startuprad.io/post/agentic-ai-for-saas-workflows

• Youtube Full Video: https://youtu.be/27E6N4j2bYY

If this episode gave you a new lens on AI pricing, share it with a founder who needs to hear it. Follow Startuprad.io on Spotify, subscribe on Apple Podcasts, and join our blog + newsletter for full breakdowns.

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🔑 Keyword Integration

• Primary: agentic AI for SaaS, multi-agent systems, pricing optimization agent, startup founders Europe, B2B SaaS growth, EU AI Act compliance

• Secondary: churn prevention agent, BI & data agents, AI literacy, SaaS outcome ownership