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• Introduction
• Hosts: Michael Williamson and Anders Peterson.
• Guest: Ian Miller, CEO of Catalyst BC.
• Ian's background includes raising significant private equity, working in various sectors including high-end yachts, and being on the founding team of Loop Pay.
• Discussion Topics
• Financial Modeling Challenges
• Unique challenges in creating financial models for the cannabis industry, such as commoditization and margin compression.
• Importance of accurate KPIs and the variability of operator performance.
• Impact of regulatory environments and compliance on financial models.
• Investor Perspectives
• Key factors investors look for in financial models: detail, sobriety of assumptions, and realistic schedules.
• Importance of having skin in the game and available resources.
• Construction and Operational Challenges
• Unique construction challenges in cannabis facilities.
• Importance of power availability and realistic project scopes.
• Common mistakes: inadequate power planning and underestimating the complexity of projects.
• Revenue Projections and Profitability
• Critical variables affecting revenue projections and profitability.
• Speed to market, talent, capitalization, and achieving KPIs are essential.
• Detailed planning and high-quality execution are crucial for maximizing profits.
• Emerging Trends and Developments
• Shift from equity to debt financing.
• Trends in multi-layer horticulture and automation.
• Importance of energy cost analysis and life cycle costs.
• Customer Retention and Market Knowledge
• Importance of knowing your customer demographic.
• Strategies for building customer loyalty and retention.
• Examples from retail operations highlighting the significance of customer service.
• Personal Story and Motivation
• Ian shares a personal story about his father's experience with medical cannabis.
• Emphasizes the impact of cannabis on health and the motivation behind Ian's involvement in the industry.

If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture.

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ABOUT PIPP HORTICULTURE:

Pipp Horticulture is the leading space-saving mobile indoor vertical grow racking systems provider. All Pipp Horticulture products are made in the USA and easily integrate with other essential grow equipment like lighting, irrigation, drainage, and airflow systems. Reduce vertical farming costs with Pipp Horticulture’s high-density Mobile Vertical Grow Rack Systems.

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