LinkedIn isn’t just for job hunters, it’s one of the best tools a business owner can use to grow.

In this episode of the Marketing 4 Business podcast, Scott chats with Chloe Sabbadin, founder of XO Recruitment, about how showing up consistently on LinkedIn helped her build a values-led recruitment business and attract clients she actually wants to work with.

Chloe shares how she went from HR in the mines to building a personal brand that cuts through the noise. You’ll learn the five key ways business owners can stand out on LinkedIn, why content doesn’t need to be perfect, and how to attract attention without selling your soul.

If you’ve been thinking about using LinkedIn but don’t know where to start, start here.

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