"I solve problems." - Ben Baker

Ben and Syya dive into what it really takes to stand out in a saturated market. From knowing your unique value to solving your clients’ actual problems and explore how differentiation isn’t just a strategy: it’s a mindset.

#GnawOnThis hot take? Why your pricing should reflect your expertise, not just the going rate, and how changing the conversation around value can help you avoid being seen as a commodity. They also cover the power of finding your niche, understanding your audience, and saying no to clients who aren’t the right fit.

Whether you're a founder, consultant, or creative, this episode is your reminder that people are not just products!

#GnawOnThis:

* How to define and communicate your unique value

* Why solving problems beats selling features

* The truth about pricing and perceived value

* How to attract the right clients, not just any clients

* Ways to shift your positioning in a noisy marketplace

Join us for a candid, no-fluff conversation that will help you build a business that gets noticed—without shouting louder.