SEASON: 5 EPISODE: 1

Episode Overview:

Ever feel like your company's stuck in a rut? This week, we're talking with an expert who helps even the best companies get unstuck. He’s worked with some of the biggest names out there, and he knows that sometimes, it takes an outsider's perspective to see what's really going on.

He'll be sharing his insights on why even seasoned teams need fresh training and guidance in today's rapidly changing business world. Get ready for some game-changing advice with author, speaker and coach, Sam Mallikarjunan.

Guest Bio:

Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent.ai. He is the former CEO and co-founder of OneScreen.ai, a marketplace for out-of-home advertising, and previously served as Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs, where he drove significant customer acquisition and revenue growth.

Sam is a former professor at Harvard University, where he taught Advanced Digital Marketing and Innovation, and he currently shares his expertise as a LinkedIn Learning Instructor. He is also the co-author of the bestseller Inbound Commerce - How to Sell Better than Amazon, and frequently offers insights on AI, marketing, and business strategy.

Resource Links:

• Website: https://agent.ai
• Website: https://www.mallikarjunan.com/
• Product Link: https://www.amazon.com/Inbound-Commerce-Sell-Better-Amazon-ebook/dp/B00C2TJQ16/ref=sr_1_1?crid=3I9DG7WJFAM14&dib=eyJ2IjoiMSJ9.0j-S9y_pz53zSIRcMxA7a4p2Pg6Qd-2LXlECmsaKizDGjHj071QN20LucGBJIEps.K8McvllKtWR9LY41Sa0O0FcqjnehotQUAvCwBJTBGXA&dib_tag=se&keywords=inbound+commerce+sam+mallikarjunan&qid=1739840370&s=books&sprefix=inbound+commerce+sam+mallikarjunan%2Cstripbooks%2C123&sr=1-1

01:50 I ended up working at HubSpot for about 7 years

04:35 B e willing to kill ideas really quickly

05:08 Appreciate the independence of a team

05:42 The smaller team of higher quality people is going to win every time

06:13 Whoever chases two rabbits is going to catch neither

09:29 I t's remarkably hard to get people to change their habits

10:28 F ear and greed are just great motivators of human behavior

12:02 I n your bestseller, Inbound Commerce

13:33 What was the most critical digital marketing concept?

18:02 You probably have a pricing problem more than you realize

18:26 If you get somebody to pay up front, they're less likely to cancel long term

20:05 U se the currency of the client

22:07 If you can figure out what somebody else is charging for and figure out a way to make it free

23:24 So Freemium didn't exist when HubSpot launched

24:44 My favorite thing about AI is it gives every person access to a breadth of skills

27:50 It’s actually not a great time to be a very large company

31:26 Just go over to agent.ai. we actually just launched a community platform there

Connect Socially:

LinkedIn: https://www.linkedin.com/in/mallikarjunan/

Facebook: https://www.facebook.com/people/Agentai/61561787124174/

Twitter: https://x.com/AgentDotAi

Instagram: https://www.instagram.com/mallikarjunan/

Email: [email protected]

Sponsors:

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/