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Why B2B Content Needs to Be More Experiential and Relational with Megan Eales Monroe
Manage episode 468319944 series 3337766
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Are you treating content as a commodity or as an opportunity to build real connections? In this episode, host Amy Woods sits down with our awesome client, Megan Eales Monroe, Senior Manager of Marketing Content at AppFolio, to talk about why the most successful B2B brands are changing their focus to experiential and relational content – and how her team is putting this into practice. Megan also shares how repurposing live events, balancing in-house vs outsourced content, and building credibility in a complex industry have helped her team create content that resonates.
Find out:
- How Megan built AppFolio’s content team from a one-person operation to a team of five
- Why shifting from ‘content as a commodity’ to ‘content as an experience’ will set brands apart
- How live events and real-time moments can fuel long-term content strategies
- The balance between in-house content creation and outsourcing
- Where AI fits into content marketing – and what it can’t replace
Important Links & Mentions
- Megan on LinkedIn https://www.linkedin.com/in/megancmonroe/
- AppFolio https://www.appfolio.com/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
- Content 10x: https://www.content10x.com/
42 episodes
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