My guest today is Clive Henry, Director of Strategic Partnerships for all things Web3 at Adobe

Clive made a career helping fortune 500 companies adopt new innovation. From streaming video to Web3, he’s worked with some of the largest media companies and brands in the world consulting on direct to consumer digital products.

Clive is also an active member of Krause House DAO, a DAO whose goal it is to buy an NBA team. Clive’s experience leads to a great discussion about what it will take for enterprise creators to adopt Web3, with a focus on retailers.

We Discuss:

Clive’s report on Opensea while at Harvard’s Extension School on Fintech

All of the firsts for Bored Ape Yacht Club that helped set them apart

Zach’s journey into Deadfellaz (https://twitter.com/Deadfellaz), and shilling Clive about joining his first PFP community

• https://deadfellaz.medium.com/the-last-roadmap-a12a9386454

#WAGBAT (https://twitter.com/KrauseHouseDAO)

Alternatives to Discord

Communication must improve to onboard more enterprise participants to Web3

Role of Web3 in Retail - https://nft.tiffany.com/ and

Enterprise is in an Innovator’s Dilemma around Web3 (https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244)

Token-gated commerce (https://open.spotify.com/episode/498S1ce1KG2Qp4H9MgYyCb?si=ASZyzP6xTzWM8CXQYz8BTw)

Nike power moves with RTFKT (https://twitter.com/RTFKT) and building a metaverse

Clive and Zach Experience coming to Spatial (https://twitter.com/spatialxr) Soon and Ready Player Me characters (https://twitter.com/readyplayerme)

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Web3 w/ Me - YouTube