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What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti
Manage episode 482230826 series 3331208
Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in AI-generated responses, the shift from traditional SEO to conversational AI, and what brands need to do to stay visible and accurate in AI-driven search environments.
Learn more about your ad choices. Visit megaphone.fm/adchoices
290 episodes
Manage episode 482230826 series 3331208
Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in AI-generated responses, the shift from traditional SEO to conversational AI, and what brands need to do to stay visible and accurate in AI-driven search environments.
Learn more about your ad choices. Visit megaphone.fm/adchoices
290 episodes
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