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Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
Manage episode 465422118 series 3331208
Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor.
Learn more about your ad choices. Visit megaphone.fm/adchoices
288 episodes
Manage episode 465422118 series 3331208
Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor.
Learn more about your ad choices. Visit megaphone.fm/adchoices
288 episodes
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