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You Are Doing it Wrong! How to Present Marketing Data Stakeholders Need, Not Want.
Manage episode 514135231 series 3330643
Are your marketing reports full of numbers… but short on meaning?
Do dashboards get updated weekly, but no one really uses them?
Today’s guest says: “You don’t need perfect data, you need insight you can act on.”
Dana DiTomaso is here to help us cut through the noise! She’ll share how to build reporting strategies that actually guide decisions, and rethink what metrics really matter in 2025 and beyond.
If your team is drowning in data but starving for clarity, this episode of Strategy Talks is for you.
★★★★★
Dana DiTomaso is Founder & Instructor at Analytics Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.
Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM and teaches digital analytics at the University of Alberta.
Her LinkedIn Learning courses have taught over 180,000 learners important digital marketing skills. In her spare time, she enjoys yelling at football players and collecting hobbies.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
152 episodes
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