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How to Find Readers Who Actually Want to Buy Your Book

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Manage episode 507486467 series 3323632
Content provided by Jenn Hanson-dePaula. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenn Hanson-dePaula or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working.

Here's the truth: you don't have a follower problem, you have a targeting problem.

In this episode, I'm breaking down the exact strategy to find readers who are already looking for books like yours and are ready to buy. No more throwing content at the wall and hoping something sticks.

What you'll learn:

  • Why targeting "all romance readers" is killing your sales
  • The difference between browsers and buyers (and why you've been focusing on the wrong one)
  • The 3-layer system to identify your ideal buyers
  • Where your readers actually hang out (hint: it's probably not where other authors are)
  • My 5-step action plan to start attracting buyers today

Stop wasting time on vanity metrics and start building an audience that actually supports your books. Your ideal readers are out there. You just need to know how to find them.

Ready to get serious about your book marketing?

Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint

Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle

  continue reading

95 episodes

Artwork
iconShare
 
Manage episode 507486467 series 3323632
Content provided by Jenn Hanson-dePaula. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenn Hanson-dePaula or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working.

Here's the truth: you don't have a follower problem, you have a targeting problem.

In this episode, I'm breaking down the exact strategy to find readers who are already looking for books like yours and are ready to buy. No more throwing content at the wall and hoping something sticks.

What you'll learn:

  • Why targeting "all romance readers" is killing your sales
  • The difference between browsers and buyers (and why you've been focusing on the wrong one)
  • The 3-layer system to identify your ideal buyers
  • Where your readers actually hang out (hint: it's probably not where other authors are)
  • My 5-step action plan to start attracting buyers today

Stop wasting time on vanity metrics and start building an audience that actually supports your books. Your ideal readers are out there. You just need to know how to find them.

Ready to get serious about your book marketing?

Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint

Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle

  continue reading

95 episodes

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