Join host Steve Turk on the Hospitality Mentor Podcast as he dives into the inspiring journey of Brett Friedman, founder of A21. Discover the stories behind Brett's rise in the hospitality industry, from humble beginnings as a pizza delivery guy to leading one of the largest culinary events agencies in the world. Learn essential tips on creating successful events, building a passionate team, and the importance of loving what you do. Plus, get a sneak peek into Brett's exciting upcoming projects including Pebble Beach Food & Wine and the LA Wine and Food Festival.

00:00 Introduction to the Hospitality Mentor Podcast

00:31 Special Announcement: Hospitality Unlocked Book

00:56 Introducing Brett Friedman

02:25 Brett's Early Career and First Job

03:41 Growing Up in Miami

05:06 Transition to Hospitality and Early Ventures

07:08 Working with Alonzo Mourning

10:19 Founding A21

12:56 Partnership with South Beach Wine & Food Festival

17:15 Post-COVID Transformation and Future Plans

19:39 The Importance of Control in Event Management

20:27 Building a Sustainable Company

21:31 Passion and Team Culture

24:37 Advice for Aspiring Event Leaders

25:01 Challenges and Rewards of Event Production

29:49 Upcoming Projects and Initiatives

34:55 Reflecting on Personal and Professional Growth

36:53 Conclusion and Final Thoughts