Editor’s note: This episode was originally published in April 2022. We’re revisiting our conversation with Sarah Wells Rolland, owner, founder, and resident potter of The Village Potters Clay Center, as part of our clay-themed coverage in May 2025.

In the face of adversity, creativity has a remarkable way of shining through. No one embodies this spirit more than Sarah Wells Rolland, owner and founder of The Village Potters Clay Center, which was once an iconic gallery in Asheville’s River Arts District.

After Hurricane Helene caused significant damage to their facilities, The Village Potters is navigating the challenging journey of recovery while looking forward to exciting new beginnings. They’re temporarily operating out of a warehouse as they prepare to open a brand new 18,000 sq. ft. facility this summer. In this episode, Sarah shares her inspiring story of resilience, detailing the critical support needed to rebuild, replace kilns, and transform their new space into a thriving hub for creativity and collaboration. Help The Village Potters cover the significant costs of rebuilding by making a tax-deductible donation through their new fiscal sponsor or visiting their GoFundMe campaign.

In today’s episode, Sarah reveals the path to becoming a professional ceramic artist, reflecting on her 30-year career and the challenges she’s encountered along the way. She discusses the founding of The Village Potters as a shared gallery and collective, emphasizing how its educational initiatives nurture the next generation of artists. Tune in to discover why the River Arts District is integral to their mission and how the local arts community has rallied together to support one another.

Sarah also shares her top recommendations for first-time visitors to Asheville, offering insights into the rich artistic landscape and the many ways to enjoy the local culture. From tips on expanding your ceramic collection to the best barbecue spots in town, this episode is packed with inspiration and insight. As The Village Potters solidify their future, you’ll learn how every donation—big or small—can make a significant impact in their recovery and growth.

For more information, please visit https://www.artsvilleusa.com/village-potters-clay-center