Serving more than 37,000 Customers every day, Saudia Diary and Foodstuff Company - SADAFCO has been nourishing Saudi Arabia since 1976. With the rich heritage of dairy production and an indestructible commitment towards quality, sustainability, and community growth spanning decades, SADAFCO delivers premium Dairy, Ice Cream, and Culinary products every day through more than 650 sales routes.

As one of the biggest dairy companies in the Kingdom of Saudi Arabia, SADAFCO is a pioneer in the GCC dairy industry, epitomizing quality excellence and tradition.

Now, continuing the path of innovation blended with tradition, the company is transforming its route-to-market to unlock new capabilities with technology that can set them on the path of unprecedented success for Vision 2030 and beyond.

In this episode of Masters of Change, Sales Director - Diogo Victoria and Shrikanth Andali - Global CIO of SADAFCO talk to Apoorv Jain from Bizom to share how the 47-year-old company is becoming future-ready to march ahead in the KSA market, against all odds.

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