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This Week: Titans of Prepaid with Nancy Clark of Verizon Value
Manage episode 451820507 series 3296040
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Analysts Don Kellogg and Roger Entner are joined by Nancy Clark, President of Verizon Value, to discuss the company's commitment to revitalizing prepaid.
00:24 Verizon's turnaround of prepaid brands
02:51 Brand differentiation
04:47 Straight Talk's branding
05:50 Customer service's impact on strategy
07:36 Blurring of market segments
09:53 Churn success
11:04 Competition assessment
12:07 Distribution networks
12:52 Episode wrap-up
Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Nancy Clark, Verizon, Verizon Value, TracFone, Visible, Straight Talk, Total, rural, MVNO, MNO, churn, T-Mobile, Mint, distribution
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