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This Week: AT&T’s Customer-First Strategy with Jenifer Robertson

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Manage episode 499467642 series 3296040
Content provided by Roger Entner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roger Entner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Analysts Don Kellogg and Roger Entner are joined by Jenifer Robertson, Executive Vice President & General Manager of Mass Markets at AT&T, to discuss the company's recent successes driven by its customer-centric initiatives.

00:00 Episode intro

00:24 AT&T's Guarantee has led to satisfaction

03:33 Churn is at low levels

04:32 Best deals for everyone rewards existing customers

07:08 AT&T Turbo and Internet Air

08:31 Leadership changes spurred technological investment

11:26 Fiber has proven reliable

13:21 Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Jenifer Robertson, AT&T, guarantee, network, AI, churn, FWA, convergence, AT&T Turbo, AT&T Internet Air, fiber, reliability

  continue reading

201 episodes

Artwork
iconShare
 
Manage episode 499467642 series 3296040
Content provided by Roger Entner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roger Entner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Analysts Don Kellogg and Roger Entner are joined by Jenifer Robertson, Executive Vice President & General Manager of Mass Markets at AT&T, to discuss the company's recent successes driven by its customer-centric initiatives.

00:00 Episode intro

00:24 AT&T's Guarantee has led to satisfaction

03:33 Churn is at low levels

04:32 Best deals for everyone rewards existing customers

07:08 AT&T Turbo and Internet Air

08:31 Leadership changes spurred technological investment

11:26 Fiber has proven reliable

13:21 Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Jenifer Robertson, AT&T, guarantee, network, AI, churn, FWA, convergence, AT&T Turbo, AT&T Internet Air, fiber, reliability

  continue reading

201 episodes

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