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The Value in the Brand with Jaclyn Riley
Manage episode 320622064 series 3291244
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This week, Matt and Brian met up with Jaclyn Riley, the global director of marketing and communications at Club Quarters Hotels. Jaclyn draws from her knowledge of the global hospitality marketing field to explain the nuances of scaling a brand and how she “engineers a feeling” and then monetizes that feeling. Whether trying new loyalty programs or experimenting with marketing strategies, she emphasizes the importance of testing so you’re ready to pivot when needed.
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