))
Episode 52: The Search for Higher Ed: How Prospective Students Navigate Websites with Matt Hames
Manage episode 466584525 series 3290896
Content provided by StudentBridge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by StudentBridge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How do prospective students actually search for colleges online? In this episode of Filling Seats, we explore how students navigate university websites, why many never click on the official .edu page, and how institutions can optimize their digital presence.
Key Topics Covered:
- The role of Google search and brand queries in the college selection process
- Why 8 out of 10 students don’t click on a university’s website first
- The importance of digital reputation across Wikipedia, review sites, and social media
- How AI-driven search results are changing the way students gather information
- Practical SEO and content strategies to improve visibility and engagement
With students spending hours online researching their options, universities need a strong digital strategy to stand out. Listen in for expert insights on how to optimize your institution’s online presence and make it easier for students to find the right information.
🎧 Listen now!
🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest
53 episodes
Share
