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31. Why marketing is critical to enrolling the class with Mary Beth Marks, University of the Pacific
Manage episode 359788876 series 3290896
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In this episode, you’ll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California.
You'll hear her discuss:
- the importance of marketing to enrollment
- how they're using paid TikTok ads to build brand awareness
- what she thinks about using mail and email to meet enrollment goals
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