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2. The importance of multi-channel communication with Kylie Hall of Georgia Southern University
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In this episode, you’ll hear from Kylie Hall who is the Assistant Director of Admissions Communications at Georgia Southern University, a large public institution with three campuses in Georgia.
Kylie and I discuss:
- how Georgia Southern has grown enrollment during the pandemic by utilizing surveying in the yield process
- her view on collaboration between peers in higher ed
- a multi-channel approach to communication with prospective students
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