Troy Carter has managed the careers of some of the world's icons all the while being the best dad, husband leader and friend to so many. Opening his home and heart for great causes to help heal our nation and of course, his big passion, changing the way digital music expands. His class, experience and true grit are admirable. Troy is quick, sharp, a game changer and the true meaning of a conqueror and friend. Troy is the founder and CEO of Q&A, a technology and media company focused on powering the business of music via distribution, services and data analytics. Formerly Troy was founder and CEO of Atom Factory where he rose to prominence nurturing the careers of global superstars including Lady Gaga and John Legend. He most recently served at Spotify as its Global Head of Creator Services overseeing the company's growth strategy for artists and record labels. In 2017 Troy was also named Entertainment Advisor to the Prince estate. His interest in the intersection of technology and culture resulted in the formation of AF Square investments. Early investments include Uber, Lyft, Dropbox, Spotify, Warby Parker, theSkimm, Blavity, Gimlet Media, Thrive Market, PlayVs, and FazeClan.

What You Will Hear:

• What inspired Troy to take on the world of music.
• Advice for 15 year old Troy Carter.
• Early experience in the music industry.
• Financial advice and becoming a real business man.
• Troy’s Why and what keeps him motivated.
• Fear of failure vs. field of possibilities.
• Humility and Philanthropy.
• Best advice received and best advice given.
• Understanding and capturing value.
• Financial literacy. Access.
• Changing financial awareness in America.
• Understanding the credit system, compound interest and tech investing as platforms.
• Financial PTSD: Getting past stigma and embarrassment around money.
• Worthiness and survivor’s guilt.

“When you make some money from music, buy real estate.”

“My why is more of a why not.”

“What you do speaks so loud I can’t hear what you say.”

“As long as the cat is bigger than the shit you keep the cat” - Jimmy Iovine

“Showing up is 65% of the battle and most people don’t show up.”

“You can’t ask directions to a street you don’t know that exists.”

“The music industry has done a lot for me, but investments have done a way more in terms of platform.”

“Your credit is an investment tool to build wealth.”

“When you invest yourself in understanding how something works and how it can work for you there is so much you can do.”

Mentioned:

DJ Jazzy Jeff and Fresh Prince

Kenny Gamble Philadelphia International Records

Jimmy Iovine

The Atom Factory

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