What if you could build a 200+ patient waitlist without a single ad before seeing your first patient?

In this episode, Michael sits down with Dr. Joanna Gamble, founder of Wildberry Pediatric Dentistry, to uncover the remarkable path from food truck dreams to owning one of Wake Forest’s most eagerly anticipated dental offices. Joanna shares how grassroots marketing, hands-on community involvement, and strategic social media helped her spark local excitement (long before her chairs were even in place.)

Joanna opens up about the realities behind her success, tackling the obstacles of launching a new practice, from leaky pipes to the tough balance between managing a team and providing great care. You'll hear Joanna’s honest take on designing her practice for families, her passionate belief in connecting intentionally with her community, and the hands-on hiring approach she refined alongside her HR-savvy husband. Her story is a playbook for anyone looking to break the mold, blending heartfelt connection, operational smarts, and a relentless dedication to her patients.

What You'll Learn in This Episode:

• How grassroots marketing can drive patient demand before opening day.
• Joanna’s favorite ways to authentically engage local families and kids.
• Step-by-step tactics for getting noticed at community events and farmers' markets.
• The real-world challenges and rewards of starting a new dental practice.
• Joanna’s best advice for organizing workflows and reducing stress as an owner.
• Why personality and values matter more than technical skills in hiring.
• Creative ways to use social media to build trust and excitement locally.
• Tips for balancing practice growth with a fulfilling family life.
• How to develop systems that keep teams aligned and informed.

Hit play now to discover how authentic connections and creative tactics can turn your startup practice dreams into reality, right in your own backyard!

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer

Guest: Dr. Joanna Gamble

Practice Name: Wildberry Pediatric Dentistry

Check out Joanna's Media:‍

Website: wakeforestpediatricdentist.com

Email: [email protected]

Phone: 703-835-5905

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Host: Michael Arias

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Join this podcast's Facebook Group: The Dental Marketer Society

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