Another year older, another low-key celebration. Jeremy Bradley talks about how he celebrated his 43rd birthday last week. Were there fancy, expensive gifts from his husband? A big party with over-the-top decorations? How about a decent cake? No, no and no -- and that's just how JB likes it. He explains why. Later, JB talks about the odd celebrity endorsements and businesses we see. It makes you wonder if celebs really care about their business ventures or if it's just for the money. Case in point: Smartless Mobile. Do any of the Smartless podcast hosts really care about cellphone plans? Had they ever talked about that before launching their company? Somehow they're in the wireless business. Is it working for them or do consumers not get it and stay away?