What happens when the person behind some of the world’s most recognisable personal brands realises she’s neglected her own?

In this deeply honest and inspiring episode, we’re joined by Carlii Lyon—former international publicist turned personal branding expert and author of Courage to Be. After building the profiles of global names like Miranda Kerr and other thought leaders, Carlii found herself feeling invisible during her maternity leave. That moment became the catalyst for a journey of reinvention, purpose, and intentional visibility.

We explore what personal branding really means—beyond LinkedIn profiles and follower counts—and how showing up with clarity, consistency, and purpose can transform your career and impact. Carlii breaks down why self-promotion doesn’t have to feel cringey when it’s connected to service, value, and your future self.

From the power of asking for what you want to the quiet confidence of body language and presence, this conversation offers practical strategies for becoming more visible without becoming performative.

Whether you’re looking to step into a new role, grow your influence, or simply feel more seen for the work you do—this episode will help you start small, but start meaningfully.

Tune in now, and remember: your future self is probably already telling you to go for it.

In this episode, I cover:

5:38 Calii Lyon’s Journey into Personal Branding

17:19 Understanding Personal Branding

31:54 Overcoming Self-Doubt and Criticism

43:57 The Power of Future Self Psychology

And more...

Check out Carlii's website, and look for her new book here: www.carliilyon.com

Connect with Carlii on LinkedIn: https://www.linkedin.com/in/carliilyon/

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