On this episode of Voices For Local, Monisha gets into conversation with dadi-poti duo from Delhi, Sheela & Yukti Bajaj, who started Caught Craft Handed during the lockdown. Sheela knits and crochets a whole range of “handcrafted with love” products, while her granddaughter Yukti runs the business through social media. They tell me about their most popular products, their biggest challenge, giving more Dadis and Nanis a new lease of life by working with them, and share their dreams of taking the brand international.

To check out Caught Craft Handed’s work, follow their journey on Instagram @caughtcrafthanded. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram.

CREDITS:

Host: Monisha Singh Katial (Twitter & Instagram)

This is a Maed in India production.

Audio Engineer & Editor: Kartik Kulkarni

Creative Director: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Producer: Husein Haveliwala