Why Short-Term Rentals Are at a Crossroads: New Guest Data w/ Madeline List

Good Morning Hospitality

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2d ago 31:55

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In this episode of Good Morning Hospitality, Wil Slickers, Michael Goldin, and Brandreth Canaley are joined by Phocuswright’s Madeline List to unpack the newly released “U.S. Short-Term Rentals 2025: Guest Attitudes and Decision Making” report.

We explore the shifting expectations of today’s travelers, especially the under-35 segment that’s showing growing skepticism toward the STR category.

Madeline walks us through why travelers are comparing rentals and hotels more than ever, the true impact of bad PR on booking decisions, and what the STR sector must do to compete on service, professionalism, and design.

Whether you’re an operator, host, or vendor, this conversation is a must-listen to understand the next phase of guest decision-making in short-term rentals.

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