In this episode of the Sneaker History Podcast, host Mike engages with Tray Edwards, a cultural strategist and podcaster, discussing the multifaceted world of sneaker culture and content creation. They explore personal style in sneaker choices, the transition from consumer to corporate roles in the sneaker industry, the importance of authenticity in partnerships, and the significance of storytelling in sneaker marketing. Trey shares insights on community engagement, the challenges of content creation, and the journey of building an audience through podcasting. In this conversation, Travonne Edwards discusses the evolving landscape of podcasting, emphasizing the importance of audience engagement and community building. He shares insights on starting a podcast, the necessity of adapting to changes in the media environment, and his personal journey from teaching to podcasting. Travonne also highlights the significance of creating content that resonates with listeners and the value of being authentic in one's work.

Connect with Tray: https://www.instagram.com/tray/

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Chapters

00:00 Introduction to Sneaker Culture and Content Creation

03:01 The Importance of Personal Style in Sneaker Choices

05:56 Transitioning from Consumer to Corporate in Sneaker Culture

08:54 The Value of Authenticity in Sneaker Partnerships

12:03 Cultural Relevance and Storytelling in Sneaker Marketing

15:00 Community Engagement and Intentional Partnerships

18:00 Navigating the Content Creation Landscape

21:04 The Journey of Podcasting and Building an Audience

25:40 Navigating the Evolving Podcast Landscape

29:59 Engaging with Your Audience: Building Community

30:31 Starting a Podcast: Key Considerations

32:54 The Importance of Adaptation in Podcasting

38:03 From Teaching to Podcasting: A Unique Journey

42:23 Upcoming Projects and Future Endeavors

CHECK OUT OUR OTHER SHOWS:

For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fm

For the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.com

For the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.com

For the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106

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Our podcast is proudly...

Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistory

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GET IN TOUCH:

Robbie - [email protected]

Mike - [email protected]

Rohit - [email protected]

Nick - [email protected]

Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.