The University of Kentucky has sought to build the future of the child welfare workforce through the development of its Child Welfare (CW) PREP program—a Title IV-E Prevention Services Program, as amended by the Family First Prevention Services Act, focused on building pathways to careers in social work for young people eligible for Chafee and Education and Training Voucher funding. This episode is the first of a two-part conversation with Justin Miller, D.S.W., dean of the University of Kentucky's College of Social Work. It focuses on how child welfare agencies can strategically market their title IV-E programs to both young people and their families to break down uncertainty around program eligibility and meet youth where they are. The episode emphasizes the importance of advertising to all members of a youth's support group to help clearly show how the agency can support youth's short- and long-term goals.