Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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241. 10 Most Common Rebranding Questions Answered
MP3•Episode home
Manage episode 520073169 series 2932651
Content provided by Michelle Wintersteen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Wintersteen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Considering a rebrand? Here are the things you can expect before moving forward with the process. From determining whether you really need to overhaul everything or just a little facelift, to what it actually costs and how to avoid alarming your loyal customers in the process, Michelle answers the 10 most common questions she's asked on rebrand discovery calls. Tune in to learn what it takes to get a brag-worthy brand makeover. ------------------------ In today's episode, we cover the following:
…
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- Question #1: What is rebranding, and how does it differ from a brand refresh?
- Question #2: When should a company consider rebranding?
- Question #3: What are the key steps involved in a rebrand process?
- Question #4: How can a rebrand impact a company's market position?
- Question #5: What are the benefits and risks of a rebrand?
- Question #6: How do we measure the success of a rebrand?
- Question #7: What costs are associated with rebranding?
- Question #8: How can rebranding affect existing customer perception?
- Question #9: What role does company culture play in a rebrand?
- Question #10: How does the rebranding process typically take?
- Episode 196: Client Case Study: InLight Hyperbarics
- Episode 174: Client Case Study: FRG Real Estate
- Episode 230: Client Case Study: The Galavant Society
241 episodes
MP3•Episode home
Manage episode 520073169 series 2932651
Content provided by Michelle Wintersteen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Wintersteen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Considering a rebrand? Here are the things you can expect before moving forward with the process. From determining whether you really need to overhaul everything or just a little facelift, to what it actually costs and how to avoid alarming your loyal customers in the process, Michelle answers the 10 most common questions she's asked on rebrand discovery calls. Tune in to learn what it takes to get a brag-worthy brand makeover. ------------------------ In today's episode, we cover the following:
…
continue reading
- Question #1: What is rebranding, and how does it differ from a brand refresh?
- Question #2: When should a company consider rebranding?
- Question #3: What are the key steps involved in a rebrand process?
- Question #4: How can a rebrand impact a company's market position?
- Question #5: What are the benefits and risks of a rebrand?
- Question #6: How do we measure the success of a rebrand?
- Question #7: What costs are associated with rebranding?
- Question #8: How can rebranding affect existing customer perception?
- Question #9: What role does company culture play in a rebrand?
- Question #10: How does the rebranding process typically take?
- Episode 196: Client Case Study: InLight Hyperbarics
- Episode 174: Client Case Study: FRG Real Estate
- Episode 230: Client Case Study: The Galavant Society
241 episodes
All episodes
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