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Vanilla Crepe: From Side Project to RM10M+ Biz

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Manage episode 520332439 series 2926381
Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What started in 2014 as a lifestyle investment to feed his wife's love for cakes has grown into 43 outlets, with more en route. Vanilla Crepe has expanded from a single cafe to 43 outlets and over 100 distribution points, recently breaking past 8-figure annual revenues.

CEO Nelson Liew joins us to share the story behind this growth. He discusses their unique mix of owned vs. franchised outlets, how they manage costs through strong supplier partnerships, and their ambitious vision to become Malaysia's largest integrated F&B platform.

We discuss:

  • The "accidental" start: from a lifestyle cafe to a scalable business.

  • How they pivoted from retail to owning the IP and central kitchen.

  • The strategy behind their owned-to-franchise model.

  • Their "pandemic-proof" growth: doubling store count during the MCO.

  • Future plans: international expansion to Indonesia and FMCG products.

See omnystudio.com/listener for privacy information.

  continue reading

1867 episodes

Artwork
iconShare
 
Manage episode 520332439 series 2926381
Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What started in 2014 as a lifestyle investment to feed his wife's love for cakes has grown into 43 outlets, with more en route. Vanilla Crepe has expanded from a single cafe to 43 outlets and over 100 distribution points, recently breaking past 8-figure annual revenues.

CEO Nelson Liew joins us to share the story behind this growth. He discusses their unique mix of owned vs. franchised outlets, how they manage costs through strong supplier partnerships, and their ambitious vision to become Malaysia's largest integrated F&B platform.

We discuss:

  • The "accidental" start: from a lifestyle cafe to a scalable business.

  • How they pivoted from retail to owning the IP and central kitchen.

  • The strategy behind their owned-to-franchise model.

  • Their "pandemic-proof" growth: doubling store count during the MCO.

  • Future plans: international expansion to Indonesia and FMCG products.

See omnystudio.com/listener for privacy information.

  continue reading

1867 episodes

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