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Mixing Innovation and Growth: How Thermomix is Cooking Up a Smarter Future in Malaysia

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Manage episode 519850464 series 2926381
Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today, we’re looking at a brand that has quietly transformed kitchens across the world. Thermomix, the smart kitchen appliance by Vorwerk, has sold over 10 million units globally, and recently celebrated a major milestone with the launch of its first experiential flagship store in Bangsar, Kuala Lumpur.

At the same time, the company unveiled its latest innovation, the Thermomix TM7, a step forward in the brand’s mission to revolutionise home cooking. Revealing more about Thermomix’s Southeast Asian expansion, its unique business model, and what innovation looks like in the modern kitchen is Christine Wong, General Manager of Vorwerk Singapore and Malaysia.

See omnystudio.com/listener for privacy information.

  continue reading

1872 episodes

Artwork
iconShare
 
Manage episode 519850464 series 2926381
Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today, we’re looking at a brand that has quietly transformed kitchens across the world. Thermomix, the smart kitchen appliance by Vorwerk, has sold over 10 million units globally, and recently celebrated a major milestone with the launch of its first experiential flagship store in Bangsar, Kuala Lumpur.

At the same time, the company unveiled its latest innovation, the Thermomix TM7, a step forward in the brand’s mission to revolutionise home cooking. Revealing more about Thermomix’s Southeast Asian expansion, its unique business model, and what innovation looks like in the modern kitchen is Christine Wong, General Manager of Vorwerk Singapore and Malaysia.

See omnystudio.com/listener for privacy information.

  continue reading

1872 episodes

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