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The No-Hacks Approach to Business Growth with Michelle J. Raymond
Manage episode 488341536 series 2925130
Welcome to this weeks Choosing Happy Podcast
Get ready to dive into a wisdom packed episode as Heather Masters chats with the fabulous Michelle J. Raymond!
This episode kicks off with Michelle’s journey from corporate life to becoming a two-time bestselling author and a LinkedIn guru.
She shares her no-nonsense approach to B2B marketing and how to sustainably grow a business, all while keeping it real.
We’ll explore the importance of knowing your worth as an entrepreneur, the magic of combining personal and company branding, and why being your authentic self is the secret sauce for connection in this digital age.
So, stay tuned for a fun ride filled with laughs, learning, and plenty of “aha” moments that’ll leave you feeling inspired to choose happy in your own entrepreneurial journey!
The Details:
Michelle J. Raymond brings a breath of fresh air and a wealth of insights to the Choosing Happy Podcast, as she and Heather dive into the realities of entrepreneurship with a hefty sprinkle of joy and laughter. From her unexpected leap into business after a corporate shake-up to her mastery of LinkedIn, Michelle's journey is anything but ordinary. She shares her early struggles, including the infamous struggle of pricing her services and learning the ropes of self-worth in a market that often undervalues creativity and expertise.
The conversation is peppered with relatable anecdotes and practical advice, especially for budding entrepreneurs who find themselves in the same boat.
Michelle emphasises the importance of authenticity, encouraging listeners to show up as their true selves in a world that often pressures them to conform.
This refreshing take is not just about business; it's about cultivating connections and fostering genuine relationships, especially in the fast-paced digital landscape. Through her vibrant storytelling, listeners will find encouragement to engage authentically on platforms like LinkedIn, ultimately leading to more meaningful professional relationships.
Michelle shares her unique approach to marketing on LinkedIn and why it is an important platform for solo-entrepreneurs as well as B2B businesses.
As the episode unfolds, Michelle and Heather explore the impact of AI on social interactions and marketing, pondering the balance between automation and genuine human connection.
With humour and humility, Michelle navigates the complexities of leveraging technology while maintaining the essence of what makes business truly thrive: people.
Whether you're an entrepreneur, a marketer, or just someone navigating the wild world of social media, this episode serves up a hearty portion of wisdom and inspiration, all wrapped in Michelle's bubbly personality.
Tune in for laughter, practical tips, relatable struggles, and a treasure trove of actionable advice that will leave you feeling motivated to choose joy in your own entrepreneurial journey.
Takeaways:
- Michelle J. Raymond shares her unexpected journey into entrepreneurship, which began with a dramatic career twist during the tumultuous year of 2020.
- One key lesson from Michelle's experience is the importance of knowing your worth as an entrepreneur, especially when it comes to setting your prices.
- The conversation highlights the significance of authenticity in marketing and social media, encouraging individuals to show up as their true selves.
- Michelle emphasises that nurturing relationships and connecting with clients personally is more effective than relying solely on AI or automated outreach.
- The episode discusses the evolving landscape of LinkedIn, stressing the balance between personal branding and company pages for maximum visibility.
- Lastly, Michelle encourages listeners to embrace their unique journey, stating that sharing personal stories can significantly enhance brand connection and trust.
Chapters:
- 00:08 - Introducing Michelle J. Raymond
- 01:33 - The Journey to Entrepreneurship
- 16:42 - Navigating the Digital Landscape: Authenticity in the Age of AI
- 23:22 - Navigating the Niche: Finding Your Place in Business
- 29:45 - The Power of Newsletters and LinkedIn Lives
- 45:40 - The Importance of Authenticity in Social Media
Michelle's Details:
Michelle J Raymond
Michelle J Raymond is a two-time best-selling author, international speaker, and trusted LinkedIn and B2B marketing expert. She brings real-world experience, proven strategies, and a "no hacks" approach to helping businesses grow sustainably. With energy, empathy, and expertise, Michelle is a standout voice for leaders who want practical LinkedIn advice they can trust and action.
Socials and more:
LinkedIn Profile URL
https://www.linkedin.com/in/michellejraymond/
LinkedIn Page URL
https://www.linkedin.com/company/b2b-growth-co/
Let me know your biggest takeaways from this episode!
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Heather Masters
Copyright 2025 Heather Masters
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www.choosinghappy.co.uk/pattern-breaker
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Copyright 2025 Heather Masters
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can do so here: (Thank you in advance)
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