In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Todd Baylor, a former software engineer turned business growth strategist and creator of AgileBD™. Todd shares insights on account-based marketing (ABM) and the role of AI in business development, while he and John explore how agile principles can empower sales and marketing teams to make the most of emerging technologies. Todd Baylor is a software engineer by trade. He led software development teams, programs and organizations in government and commercial markets, before focusing full-time on business growth. Todd developed AgileBD™...

• To empower business growth teams and individuals over processes
• To relentlessly deliver compelling value propositions throughout the deal cycle
• To transform growth organizations by applying Agile techniques to business development, capture and proposal management.

Todd helps companies develop concise, visual, and compelling value propositions ─ from marketing through formal proposals. He enables change agents at all levels of business growth organizations to raise win rates, reduce bid costs, and drive transformation. Bid teams have applied AgileBD™ to win $12B in contract awards.

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